And we won't. I saw this on Media Watch last night and was sadden by the reality of the way the world works. Channels 7,9 and 10 didn't answer MW's letter asking why they wouldn't air it. At least SBS was honest and said it wasn't in their commercial interest.
Isn't it?! I totally didn't expect what happens when I first watched it. I'm sure Australia isn't the only place effected by plastic waste (though maybe other countries as dealing with it better than we are - or at least trying to...)
Heh, they certainly have. I was a member was back in Uni days... Not a member any more but I donate occasionally and keep a vague track of what they are up to.
Sadly I saw lots of pictures like that before, being a fan of documentaries. But it's good to see it in an ad, to alarm the people that won't know about it otherwise. And it will work with persistency. Coke tried to get away with non-returnable bottles here, tried to fight against the laws and had to learn that they didn't have a choice
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Argh..it really annoys me that it' all about MONEY!!
*stomps off*
Thanks for sharing x
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And it does suck. Each station has too much to lose from Coke's advertising spend to risk running it. Sadly.
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Run the bloody ad
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And it will work with persistency. Coke tried to get away with non-returnable bottles here, tried to fight against the laws and had to learn that they didn't have a choice
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